Building trust among customers is like building a never-ending bond that will leave an everlasting impression on people that follow your brand. As the market matures, the success of the business depends on the amount of trust it has developed among its consumers. The manner of products and services you offer to your customers turn into a deciding factor that can either make or break your business. Right from the earlier stage of any company, the most crucial element aimed at is becoming a reputable and trustworthy organization.
If you ask which is the easiest way to do that, I'd say putting yourself in the shoes of customers. What would you expect from your service provider? The requirements differ from business to business, depending on what you offer. For an online business, the reputation of the company relies on its security features because, in such field, you're dealing with sensitive information that could easily be compromised if not secured. A report says that 54% of online customers fear to share their sensitive details because they doubt the capabilities of the online security for protecting their data. This concern becomes even serious when it comes to eCommerce business where people transact with their personal data because they expect credit card fraud.
So how do you prove your authenticity and convince your customers that you are a trustworthy business and customers can do transactions or drop their personal details without any worry? These are a few things that could help you out.
SSL certificate is an authorization ensuring that the data transferred between the web server and the browser remain private. It's the green padlock seen at the left corner at the beginning of the URL and if you click on it, you'll get details of the SSL certificate. You can read this blog to know why SSL certificate is a must for your website - http://blog.webwerks.in/security-blog/why-websites-must-have-a-ssl-certificate.
Payment Card Industry Data Security Standard (PCI DSS) compliance is a series of requirement developed to ensure that merchants promote safe and secure online credit card or debit card transactions. PCI DSS compliance is an assurance to customers that your environment is highly secured and the transactions processed online is taking place on a safe network.
If you have this PCI compliance badge on your website, then excellent. If not, you must ensure to achieve it in order to protect customers' sensitive information and promote security.
Secure login layers
If a customer wants to create a new account with you, make sure that after the registration you have the data safe in your vault so that you can retrieve it in case they forget their login details. Not simply that, but when they do, you need to ensure that you provide information to the individual after verification. For example, if a person forgets his password, your site could require going through layers of security questions before triggering an email for resetting the password.
Provide your business address and contact details
When a customer visits a particular website, they first take a look at the company's About Us page, in case, they don't know much about your website and then, they scroll to check the business address to know where you exists. No matter where you're business is located – local or aboard – it's always good to mention it along with your contact details as it creates an impact and also, assures your customers that they can reach out to you whenever required. Apart from online security, this is one of the essential things that can help prove your business authenticity.
The more you enhance your website with the necessary security features, the more customers you'll engage. Besides, you'll develop a long-term relationship with your visitors directly resulting in improved business reputation and market value. It's a challenging task for organizations, but with the right steps, businesses can easily overcome the hurdles and become successful in the market.