Ever since the COVID 19 pandemic hit, there has been a paradigm shift in the way consumers and businesses perceive digital services. From retail to entertainment, education, finance, and business services, there has been a massive transition to digital-first interactions between consumers and businesses.
Cloud computing has become the foundation for enterprises to build their digital fortresses and Data Centers have become more important than ever. At Web Werks, we recently had the opportunity to hear from industry experts, business leaders, and Cloud evangelists about the new trends that are transforming India’s digital economy.
Two esteemed events that Web Werks was part of, namely the International CIO Day celebrations hosted by us, and the Digital Infrastructure Trends 2022 & Beyond event hosted by Foundry, were an eye-opener into all the buzz that the industry is talking about.
During these events, a plethora of questions were raised that were answered by our in-house experts as well as industry stalwarts. Since capturing all of them in a single blog would be a daunting affair, we have rounded up the top 3 questions and elaborated them below.
What critical role did Web Werks play in India’s digital transformation over the past 2 years?
The pandemic threw life out of gear for nearly every business. But on the bright side, it was an opportunity to digitise services like never before. The real challenge then was to ensure the scalability of digital assets hosted in Data Centers when the demand goes off the roof. In addition to a great disaster recovery plan and accommodative ecosystem for multiple technologies, Web Werks offered customers risk-free scalability across all 3 Data Center locations in India.
From an organisation’s ERP to its internal corporate tools, there was a major change in the way data traffic came in. For example, a business with 10,000 corporate employees in Mumbai has now transitioned into a remote work model due to the pandemic.
From a Data Center perspective, the historic patterns of data traffic which came in from Mumbai via an office network have now spread across the country and navigated through multiple internet gateways and service providers. We ensured that the customer’s data traversed smoothly every time irrespective of where it was accessed. From storage utiliSation to latency, bandwidth optimisation, network configuration and management, we were able to keep the lights on for a full range of digital assets for customers, masking multi-level complexities.
What do Tier III and Tier IV certifications mean for end-users or corporate customers?
The significance of Tier ratings lies with the level of concurrent maintainability that Data Center facilities offer primarily in terms of power and cooling. For ensuring uptime commitments, power and cooling are the core parameters that need to be assured of maintainability.
Tier III Data Centers cater to almost all customer requirements. They are more cost-effective and guarantee uptime for nearly every critical workload in any sector. Tier IV Data Centers on the other hand offer compartmentalised assets that can survive hits on both the cooling and power fronts simultaneously. But that is rarely a scenario that occurs and doesn’t justify the high premium demanded by Tier IV Data Centers.
As customers, the point to note here is to have an efficient disaster recovery plan in place that ramps up their digital infrastructure to the Cloud in the event of a failure or uptime lapse. Once that is in place, Tier III Data Center infrastructure is all that they need. An additional advantage of Tier III Data Centers is that they are more environmentally friendly.
How are Colocation and Interconnection important in the digital era?
India has more than half a billion daily active internet users. They consume a wide variety of content over the Internet ranging from news bytes to 4K movies and social media content. While Machine Learning, AI, and data analytics tell companies what content is likely to be consumed by which consumer, delivering this content to them quickly and efficiently requires them to plan the shortest delivery path. This is where Colocation plays a critical role.
Our Data Centers offer crucial data assets closer to your actual customers, thereby allowing you to shorten the path between users and your Cloud. By leveraging Colocation, businesses can continue to adapt to growing digital needs by facilitating multi-modal Public or Private Cloud access while moving the data closer to the point of consumption. This is facilitated by our wide Interconnection capabilities with multiple carriers, ISPs, Content Delivery Networks, and major CSPs.
In other words, Colocation enables a better realisation of Edge computing where the actual data workload is serviced by the closest Data Center infrastructure, while the business is still leveraging popular Public or Private Cloud services for other needs.
To Sum It Up:
As we navigate challenging times for both businesses and consumers, digital transformation becomes a necessary pillar to lower the impact of disruptive shocks and help open new revenue and engagement channels. However, this requires a massive expansion of Cloud infrastructure that most businesses have never imagined before. While Public and Private Cloud infrastructure does offer a breather, the true benefit of Cloud computing is realised when your end customers or consumers are able to enjoy your digital experiences faster and more reliably. This is where Data Center Colocation comes into the picture.
To learn how Web Werks can help you deliver faster digital experiences for your customers, please visit https://www.webwerks.in or get in touch with us on +91-7506840116.