Digitization is taking over the world by storm and has forced all industries to have a strong online footprint as a guarantee of long term survival. No matter how small or large a business is, the digitization trend has caused them to bring their fishing hooks to the pond. Media and entertainment industry has benefited the most from digitization. Thousands of images and movies are produced on the internet alone in today’s times. From music to movies and images to e-books, everything is accessible from any device, at any point of time and from anywhere in the world. This is possible only because of the booming cloud computing and colocation services offered by data centers. Here is how cloud computing is helping the media and entertainment sector: Meeting volatile consumer demands: Consumer demands have changed, they expect more in terms of flexibility and choices. The media and entertainment industry has to meet volatile demands from the customers from time to time. Cloud computing helps the most when scalability and flexibility are of concern. Speeding things up: Content creation has become one of the most prime sources of branding and online reputation building. Organizations from the media sector are constantly under pressure to produce high-quality original content frequently. The media and entertainment industry has to meet volatile demands from the customers from time to time. Without the cloud, it would certainly be impossible for brands to store and manage such huge amounts of data. Plus, hybrid and multi-cloud services also help in providing better flexibility. Performance matters: Minimal delays, negligible downtime, and high streaming experience are critical points when it comes to customer satisfaction. A slight delay in streaming an ad will cost the media company in thousands, which they pat to the advertiser. Cloud, on the other hand, holds the benefit of redundancy that supports high-performance SLAs.