India Internet News
Yahoo! Unveils Sports Radio Service
01 August 2011
Yahoo! introduces Yahoo! Sports Radio since the Internet company tries to turn its popularity as an online destination for sports fans into success on the airwaves.
The California-based Yahoo! said the national sports radio network will be available on above 180 associated radio stations throughout the U.S., Sirius Satellite Radio, and via digital and mobile partners. The network is being introduced in collaboration with Houston, Texas-based Gow Broadcasting, whose Sporting News Radio stations are being renamed as Yahoo! Sports Radio.
The vice president of Yahoo! Media Network, Ken Fuchs said that, "Yahoo! Sports Radio builds on our leadership as the number one sports site online and creates a national and local outlet for our brand and talent. Our partnership with Gow Broadcasting will provide more access to our users and solutions to our advertising partners that want to connect with them wherever they consume sports."
Yahoo! Sports has 50 million monthly unique users, making it the top online sports destination in the United States. Yahoo! shares raised by 0.15 percent to $13.12 in early trading on Wall Street.