India Internet News
Zynga, FarmVille Founder, Drops The Suffix 'Ville' For Its New Game
03 June 2011
The founder of FarmVille and FrontierVille, Zynga is getting rid of the "ville" suffix for its newest Facebook game, "Empires & Allies."
This new game, introduced on Wednesday, is a combination of the outstanding strategy game Risk and CityVille that allow gamers to inspect virtual cities. Altogether different from Zynga's other games that provide points for helping neighbors, "Empires" allows Facebook users to play in opposite to each other.
According to the executive producer of this game, Amer Ajami, "You can do altruistic things like helping out your friends, or you can attack them. We give you honor points or infamy points."
Just as Zynga's various games, this game is free to play. For certain amount of money, you can purchase virtual items like battleships, submarines, army cadets and groups of rifle-wielding solders. The company said this method have helped them to gain revenue. This year the company is expected to accumulate more than $850 million profits, said Wedbush Morgan.
This latest game comes surrounded by growing chatter of first public presentation for Zynga. Zynga, a company located in San Francisco, has not said anything until now, not even submitted any IPO documents.
When it arrives, the public introduction of Zynga would probably eclipse that of LinkedIn Corp. The professional networking service higher than twice its stock cost in its primary trading day on May 19, a pop that remind the dot-com boom of the late 1990s.
But this new game is more difficult than other games of the company, where players do a bit more than just clicking things continuously to more further. The objective this time is to retrieve your island to its previous glory and to create enough troops to battle the villains of the Dark Alliance. This is the first war strategy game by the company.
"Empires & Allies" is Zynga's largest international game until now, which is available in 12 languages along with Norwegian and Korean, according to Ajami. "We want to introduce as many people to the game as possible."